Make Time to Sell

We hear people say all the time “I’m in sales.”

But what does that mean, really?

After all, aren’t we all in sales?

What Sales Means

Think about it.

Sales is the mere human act of persuading.

We use our experience, our education, and our knowledge to help someone, or many someones, to see the benefit and value in something.

Sure, in many cases, when we sell value to others we are also benefiting and even profiting from the sale.

But that’s the beauty of sales.

Everyone wins.

The person has a need being met and the person selling gets to earn a living or benefit in some other way from meeting that need.

Selling In Real Estate

And that perfectly sums up selling in real estate, at least at Tyler Goff Group.

We recruit people less interested in selling and making profits and more interested in serving clients and learning the true benefits of real estate and building relationships.

Of course, selling and profits are a natural byproduct of being in real estate, but they are not why we are in real estate.

We are in real estate because people need homes, because we get excited to walk people through their dream homes, because we love to see people benefit from their investments.

It’s fun.

We educate ourselves on all aspects of our field, from contracting and appraising to the market and staging.

Even if we aren’t the ones directly addressing an issue, we are well versed on the topic before we outsource to an expert.

That way we can sell with confidence, working with a trusted network of others with whom we have built a relationship, all of us with the same interests at heart - yours.

So while real estate is commonly thought of as one of the most “salesy” professions in the capitalist world, and it surely can be, when done right, the sales part is actually effortless.

When you represent something that people really want and need, the key is not to sell it per se but to present it in its best light while being transparent about any lurking shadows.

We don’t hide the scars, we show them to you and help you decide if you can deal with them, and how.

Make Time to Sell

All of this to say that for anyone wondering what business to go into, how to get better at sales, or how to get better at your particular job, the trick, though it’s not really a trick, is to put service first.

Learn your craft. Learn what you love. Find your talents and interests. Figure out what your area of expertise is and throw yourself wholeheartedly into it.

Make time for it all.

For the learning process, for the failing, for asking stupid questions.

And find a mentor who understands all of this and has been through it all before.

Contact Tyler Goff Group Today

If you think real estate might be your area of interest, and you put service first, Tyler Goff Group is always looking for genuine, service oriented realtors to recruit and train.

We have a tried and true program to support you as you make time to learn the art of selling. We have mentors who are patient and passionate about helping you find your way and succeed.

Contact us today.